In February this year, I had the opportunity to visit SITM, Pune to give a TED talk on Book Marketing:The Myths. The talk was largely about how every book needs to be marketed these days : largely on account of increased clutter and reduced discoverability. It also focussed on how treating a book as a product has become more or less a given, in the publishing world.

My talk dwelled on debunking three myths that surround book marketing these days:

• A good book will sell on its own
• Book Marketing is a new phenomenon
• A writer must write. A publisher must sell

Here is the link to the TED talk

I am aware book marketing is a very contentious issue and people differ, some of them violently, with my views. However these are just my views and everyone need not agree with it.

The link to the presentation is also enclosed. You can see it here : Click here

A big thanks to the students of SITM for having me over. It was fun listening to some awe inspiring speakers there.